How the Internet Changed the Market for Print Media
American Economic Journal: Applied Economics
vol. 16,
no. 2, April 2024
(pp. 318-58)
Abstract
Combining rich data from the Norwegian media market with exogenous variation in the availability and adoption of broadband internet, this paper provides causal evidence on how the internet affected traditional print media. Broadband internet adoption triggered large reductions in print readership and circulation and equally large increases in online news readership. Despite strong substitution from print to online news consumption, newspaper revenues fell dramatically. Newspapers responded to this adverse technology shock along multiple dimensions, including cutting costs by reducing labor inputs and the physical newspaper size and changing the print product available to customers by reducing tabloid content share.Citation
Bhuller, Manudeep, Tarjei Havnes, Jeremy McCauley, and Magne Mogstad. 2024. "How the Internet Changed the Market for Print Media." American Economic Journal: Applied Economics, 16 (2): 318-58. DOI: 10.1257/app.20210689Additional Materials
JEL Classification
- D24 Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
- L13 Oligopoly and Other Imperfect Markets
- L25 Firm Performance: Size, Diversification, and Scope
- L82 Entertainment; Media
- L86 Information and Internet Services; Computer Software
- O33 Technological Change: Choices and Consequences; Diffusion Processes
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