American Economic Journal:
Applied Economics
ISSN 1945-7782 (Print) | ISSN 1945-7790 (Online)
Sticking with Your Vote: Cognitive Dissonance and Political Attitudes
American Economic Journal: Applied Economics
vol. 1,
no. 1, January 2009
(pp. 86–111)
Abstract
Cognitive dissonance theory predicts that the act of voting for a candidate leads to a more favorable opinion of the candidate in the future. We find support for the empirical relevance of cognitive dissonance to political attitudes. We examine the presidential opinion ratings of voting-age eligibles and ineligibles two years after the president's election. We find that eligibles show two to three times greater polarization of opinions than comparable ineligibles. We find smaller effects when we compare polarization in opinions of senators elected during high turnout presidential campaign years with senators elected during nonpresidential campaign years. (JEL D72)Citation
Mullainathan, Sendhil, and Ebonya Washington. 2009. "Sticking with Your Vote: Cognitive Dissonance and Political Attitudes." American Economic Journal: Applied Economics, 1 (1): 86–111. DOI: 10.1257/app.1.1.86Additional Materials
JEL Classification
- D72 Models of Political Processes: Rent-seeking, Elections, Legislatures, and Voting Behavior
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