Research Highlights Article

June 19, 2017

What's in a name?

Companies named for their founders do better. So why don't more firms bear their owners’ names?

Tim Hyde

Should you name your new business after yourself? In a study appearing in the June 2017 issue of the American Economic Review, researchers Sharon Belenzon, Aaron Chatterji, and Brendan Daley from the Fuqua School of Business at Duke University take a look at the practice of corporate eponymy.