American Economic Journal:
Microeconomics
ISSN 1945-7669 (Print) | ISSN 1945-7685 (Online)
(Good and Bad) Reputation for a Servant of Two Masters
American Economic Journal: Microeconomics
vol. 6,
no. 4, November 2014
(pp. 293–325)
Abstract
We present a model in which an agent takes actions to affect her reputation with two audiences with diverse preferences. This contrasts with standard reputation models that consider a homogeneous audience. A new aspect that arises is that different audiences may observe outcomes commonly or separately. We show that, if all audiences commonly observe outcomes, reputation concerns are necessarily efficient- the agent's per-period payoff in the long run is higher than in one-shot play. However, when audiences separately observe different outcomes, the result is the opposite. Therefore, the agent would prefer to deal with audiences commonly. If this is not possible, the second-best solution may be to forgo reputation with one audience and focus entirely on the other.Citation
Bar-Isaac, Heski, and Joyee Deb. 2014. "(Good and Bad) Reputation for a Servant of Two Masters." American Economic Journal: Microeconomics, 6 (4): 293–325. DOI: 10.1257/mic.6.4.293Additional Materials
JEL Classification
- D11 Consumer Economics: Theory
- D82 Asymmetric and Private Information; Mechanism Design
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